Use color to convey a message.

Maybe wearing the same color on the regular comes more naturally. Color can be quite powerful on the way you’re perceived. Too much color can be overwhelming while the wrong color won’t do justice.

Think about the emotions you want your brand to convey when choosing a color to wear. Brights and big prints work for a brand that’s cheerful, while black and white suit a more chic, upscale style and blue comes across as serene and intuitive. Take a look at logos and colors, you’ll see that similar businesses use the same colors. That’s not an accident as color speaks, loudly.

Be true to you.

Authentic expressions of yourself, the key to embedding personal branding into your style is to make choices that are in alignment with the true you. In short, take the great things about you and highlight them. The brand is you, so own it.