Oftentimes when something is perfect, we rarely notice. So, when a hair or a piece of furniture is out of place, we quickly notice. It’s because the state of perfection is what we expect, what we feel like should be guaranteed.

However, in order for something to come across as perfect, there are many things being orchestrated in the background to make an environment, relationship or situation come off as seamless and flawless.

But, if we’re scurrying around, working to put pieces in place, background essentials that are superficial and not well thought out, we might end up feeling fraudulent, especially when the pieces start to crumble. Frustratingly we might blurt out, “things fall apart” unintentionally paying tribute to the author, Chinua Achebe.

Without sinking deeper, you have to know, you can’t force someone to act a particular way, you can only control how you act and react to conditions.

Forcing someone, say a boyfriend or a customer to go with something blindly, that’s manipulation and will soon enough come back to bite your backside. Whether we’re dating someone or serving our customers, manipulation is essentially tricking that person and nobody likes to be tricked. People want honest and truthful information up front so that they can decide what’s they’re interested in taking or leaving. People want options. When you trick someone into something, you are depriving them of their options and their right to decide on what path they should take.

While you might initially be able to trick a customer or a beau, for instance, eventually, whatever you’re hiding—your issues, your lies, your deceptive ways will begin to creep into the relationship. Most people are open to knowing your flaws, especially when you’re honest about your flaws and committed to growing and doing better, oh, and also asking for their help and guidance.

Sometimes what we perceive to be our greatest flaws and most annoying challenges are endearing to others and gives us character. At the end of the day, people just want you to be yourself and admit when you’re wrong or dealing with a shortcoming. And, in the long run, customers are smart and can tell if you’re trying to force them to act in a particular way. If you aggressively try to force them to purchase from you, you will be the one missing out. They might make a purchase just to get rid of you and never have to deal with you again. Would you rather have someone take pity on your and themselves so they can be done with you, or would you rather nurture a relationship, take time to grow it and have something longstanding and dynamic rather than fleeting and stagnant? If you work on nurturing your business relationship like you would your personal relationship, 10 times out of 10, that customer will return because they appreciated the quality you gave and saw and felt value in your exchange.

Ultimately, what draws people to your business is you being yourself, flaws and missteps included, but a you who shows that you’re not afraid to let things fall apart, instead, you’re working to build better and stronger services and products based upon feedback from your customers and are committed to connecting to them and making them happy.