Helping others should be a natural extension of every business leader’s responsibilities. Unfortunately, it doesn’t come as easy as you would think. As leaders, we often get too caught up in operations or our own problems to give people the help they need.
However, in the last year, I’ve realized that most of my best customers, supporters and relationships have come from me helping someone.
Volunteering your time
Time is valuable and most people understand that. When you take time out of your day to help a friend, they remember it. I try to volunteer every couple of weeks for contacts so they know I’m willing to take time out of my day to share my experience with the community. Set aside some time to help a contact. It could be as simple as helping them move to a new home.
There are a variety of ways to give someone recognition. You can include them in an article that you’ve written or mention them in social media. On a smaller scale, you can have internal recognition within your company. We have an award called “the tune-up”. Each week the current winner chooses the next winner. It’s an easy way to make an employee feel good about the solid work they’ve done for your company.
Sharing your resources
Think about the resources you’ve invested in and be mindful of whether they can help someone else. Maybe a developer on your team has some extra time and one of your contacts needed some help on a quick job. Keep those under- or unused resources in the back of your mind and try to connect them to people who can use them.