Twitter is the most underutilized social media tool around. The amazing thing about Twitter is that everyone has it, but only a few know how to use it. What does this mean? The most important people on Twitter don’t have a lot of followers. This makes it much easier for you to reach out to them and increases your chances of getting a response.

To do this successfully, I suggest searching for the person you wish to contact (use Twitter’s advanced search and search for the company, title or name of someone you want to connect with), then comment on one of their tweets, retweet one and then follow them. Create an initial interaction and then follow. If they follow you back, send them a message with your email attached and let them know you’re looking to connect and that they can email you anytime.