Posts filed under: Personal Branding

I Like You a LOT…

Oftentimes when something is perfect, we rarely notice.  So, when a hair or a piece of furniture is out of place, we quickly notice.  It’s because the state of perfection is what we expect, what we feel like should be...
Continue Reading →

Be Authentic

Being authentic can be surprisingly difficult, especially in business. I often work with people who have no problem being genuine in real life, but who really struggle with authenticity in business. I hear that, in business, they have to appear...
Continue Reading →

Do You Want a Better Business? Learn to Love Yourself

It may not be a big surprise to hear that your business impacts your self-esteem. Your definition of the right business is a moving target and changes as you go through life, based on your changing values and priorities. Values...
Continue Reading →

Your Best You-Start Your Brand Awareness

Brand Awareness You are your unique selling point and you don’t know who might be looking for you until you help people find out about your personal brand. You can control how you are perceived by people (or at least...
Continue Reading →

Your Best You- Reinvent Your Brand

You’ve worked long and hard, sacrificing to build a solid reputation. When you’re out of the room, you know what they’re saying: He’s an innovative marketer. She’s a terrific business owner. But what if you now want to re-brand yourself?...
Continue Reading →

Your Best You- Feedback From Your Customers

It’s all about feedback, isn’t it? If you can make it easy for your customers to provide feedback, use their feedback to find out what’s most important to them and focus your efforts on meeting and/or exceeding those needs, you’ll...
Continue Reading →

Your Best You- What Does Your Style Say to the Customer?

Right after college, I went on a job interview in a poorly fitted suit and realized the ad agency I was meeting with embraced a jeans-and-T-shirt work culture. I felt totally out of place and didn’t get the job. However,...
Continue Reading →

Your Best You-Color

Use color to convey a message. Maybe wearing the same color on the regular comes more naturally. Color can be quite powerful on the way you’re perceived. Too much color can be overwhelming while the wrong color won’t do justice....
Continue Reading →

Your Best You-Style

You are your brand. You’re a walking, talking advertisement for yourself and what’s on the outside does make an impression. Whether you are working on branding yourself as a public relations pro, business owner,  stylist, whatever, if you want people...
Continue Reading →